Company blogs thrive all over the web – and for a good reason. They’re a great opportunity to discuss topics that are relevant to your clients and prospects. Creating your blog is the first step, but promoting your content is essential to be seen (and read) online.
How to drive traffic to your company blog?
First, you want your articles to discuss interesting and relevant topics. You also want to think about how you are going to communicate in order to catch your reader’s’ attention.
1/ Branded articles
People reading your blog seek information, but they also want a human connection. Keep in mind that your blog is a part of your company’s image.
Let’s focus on two aspects: the tone of your blog and your writer’s personality.
Having a consistent tone throughout your articles is important, but it shouldn’t mean that your writers shouldn’t express their ideas the way they want to. A hint of their personality will give a uniqueness to your blog and make it more human. You want your readers to feel like you are truly talking to them. This will make them more likely to interact with you and share their opinion. – And this, is what you’re looking for!
You can also provide personal information about your writers: job position, photo, expertise, etc.
Try inserting links to your other articles throughout your blog post. This will generate more traffic to your website. Link your subjects and present them in a coherent way.
2/ Promoting your articles
This is no secret. Social media and Newsletters are the best way to promote your content. With everybody using these platforms… how can you stand out from the crowd?
No need to remind you how important it is to post your articles on all your social networks, it’s a no-brainer. But there are some strategic moments to post in order to reach a larger audience. For example, 9am on a Tuesday is when the highest social media activity is recorded. That being said, best practice is to test different timeframes and see which one renders the best results for you. For example Facebook offers interesting insights about the moment your audience is online and interacting with your content. Think about using this information as a starting point for your testing.
There are so many communities online that share the same interests as your industry, so take advantage of this opportunity. Link your articles to your personal account on LinkedIn. This will alert your connections and maximize the visibility of your articles.
3/ Spotlight on others
Sharing your articles on your social networks is not enough. You need to take part in your community’s discussions. You want people to interact with you, so interact with their content: share, comment, quote articles you read and bring value to the discussion. By showing interest, you’ll build credibility and increase your reputation. This can help build awarenes and interest for your own articles.
BONUS/ What about case studies and guest blogging?
Case studies are a great way to prove your expertise! Quote your clients and invite them to share your case studies. You’ll be able to reach their social networks and increase your audience.
Consider guest blogging: invite influencers of your industry to write an article for your blog, or offer to publish one of your own on theirs. These techniques can help improve your credibility and reach more visitors.
Having a blog filled with thought-provoking and compelling articles is a real added value for your company. Check out our 10 tips to help you choose subjects for you articles and optimize your content.
We all know it. Blogging frequently has many benefits for your company: it generates traffic to your website, improves your SEO, helps develop better client relationships and increases your website authority.
But choosing a relevant topic and a good title can be tricky. And if you forget to optimize the article correctly, it will have fewer chances to appear on the first pages of search engines. So where to start? Here are our top 10 tips to choose a topic and optimize the content of your articles.
CHOOSE A TOPIC
Choosing a topic is often the most difficult step. Here are a few tips to find your next blog post topic:
1- Look at common client questions: Ask the sales department, customer service or even the technical team what are their most common client questions, and use them to make useful and educational blog posts.
2- Be inspired by your competitors: Create an inspiration file, and gradually add articles and titles that attract your attention. Classify them into different subjects.
3- Use Google tools: Google tools are a great source of inspiration to write new blog posts.
Search Analytics Report allows you to identify keywords that people use to find your content.
Adwords Keyword Tool is useful to collect a list of keywords. Choose a combination of at least 3 keywords and select the ones that have a search volume neither too low or too high.
FIND A TITLE
The next step is to find a catchy and relevant title that will make your readers want to read the article.
4- Use powerful words: the worst ads, must-follow steps, brilliant tips…
5- Highlight the value of the article: if you offer an ebook, specify [ebook] in the title
6- Be specific: “10 tips to build an Inbound Marketing Campaign on Instagram” will be more effective than “How to build a Strategy on Social Networks”
Following those tips, here are some suggestions for ‘’15 Ways to Optimize Blogs Posts”:
15 Brilliant Expert Tips to Optimize your Blog Posts
15 Must-Follow Steps to Succeed at Blog Post Optimization
15 Hidden Blog Optimization Hacks You’ll Want to Know About
OPTIMIZE YOUR ARTICLE
Finally, you have to write and optimize the article so that search engines index it correctly. Remember that the flow of the article should remain as natural as possible.
7- Focus on 1 or 2 long-tail keywords: Choose one or two keywords per article and aim for long-tail keywords that are more effective. Include them in these 4 parts of your article:
- Title: Always try to include your keyword in the first 65 characters of your title
- Headers and Body: Mention your keyword throughout your article and in the headers
- URL: Optimize your URL and add one or two keywords.
- Meta Description: It must be easy to read, compelling and relevant, and include the keywords for which you want to appear on search engines.
8- Optimize images: Your articles contain images, but Google can’t read them so you have to include ‘alt text’ for each one. Be descriptive and add some keywords without doing keyword stuffing.
9- Include internal links: nternal links help search engines validate the relevancy of your content. If you write on a subject previously mentioned in another article/ebook/page, it is a good practice to add a link to this page.
10- End with a CTA: Ideally, every article ends with a CTA. It’s important to retain your visitors and keep them engaged with content.