3 Critical Tips to Boost Your SEO Efforts in 2019

There’s no denying that SEO is a complex and ever-changing aspect of digital marketing. It involves a number of different factors ranging from content to the usability of a website. As a result, most major search engines regularly update their algorithms meaning SEO strategists often have to pivot and tailor their strategies. For example, Google implemented 3,234 updates to their algorithm in 2018 alone according to Moz, which equates to 9 changes per day on average. While most of these changes are typically minimal, there is occasionally a major update (such as the June 2019 Core Algorithm Update) that had a wide-ranging impact.
Despite these regular algorithmic changes, here are 3 effective and essential tips to bolster your SEO efforts in the long run and therefore reduce your dependency to buy keywords (SEM) on Google Adwords and Bing.

Tip #1 – Focus on high-quality and engaging content

While this tip might seem general and obvious, many organizations forget that content creation is the basis of a sustainable SEO strategy. Now how does one go about doing this? It’s not about simply churning out lengthy blog posts on a regular basis, but rather doing the proper research beforehand to identify the core of your business along with the needs of your audience.

After all, Google places an importance on adequately sourced and well-written content. The search engine giant also penalizes sites in SEO rankings that produce low-quality content that’s riddled with spelling mistakes and broken links.

So grab a pen and paper and write down five fundamental terms that come to mind to describe the core of your business activities. These terms will serve as the thematic pillars that’ll help you select pertinent keywords related to your business and audience.

To facilitate the keyword research, you can use a number of tools (free and paid) such as UbersuggestWordtrackerMoz Keyword Explorer or SEMrush. Below you’ll find a screenshot of an example of our keyword research method using the Keyword Magic Tool on SEMrush. Once you have these keywords, schedule a meeting with your SEO strategist to identify which keywords pertinent to your business’ needs. In most cases, the strategist will use a formula to compare the search volume with the competition in order to define the relevant keywords. You can then incorporate the keywords into your static content or future blog content, which will inevitably increase your visibility on major search engines over a period of time.

semrush - keyword magic tool

Tip #2 – Optimize for mobile devices

Switching gears and looking at the technical aspect of SEO, it’s crucial that your website is optimized for mobile devices. Why is this important? Nearly 25.5 million Canadians use either a smartphone or a tablet, equating to 70% of the entire population. This figure is expected to increase to 80% within the next year, meaning more individuals are using their phones to find answers to their questions.

Moreover, in many instances, Google’s robots will index the mobile version first instead of the desktop version. This phenomenon in SEO is referred to as mobile-first indexing, which demonstrates the importance of having a mobile-friendly website that’ll rank higher in search results. Consequently, sites that are not designed for mobile use are penalized in terms of search engine rankings.

To check if your site is mobile-friendly, there are a number of free tools out there, including one by Google Search Console. Give it a try and check if your site is mobile-friendly in a few seconds. Simply type in your website URL and it will generate a report stating whether your page is or isn’t mobile-friendly. 

As an example, let’s look at a brand that we all know and love – the SAQ – Quebec’s sole liquor distributor. In the image above, you can see the report (generated by the aforementioned tool) that the site is not mobile friendly. Google also generates a list of recommendations, which can be interpreted and implemented with the help of an SEO expert.

It’s important to note that there can be several reasons as to why Google does not consider a site to be mobile-friendly. That being said, this weakness can have a devastating impact on brands, manifesting in a drop in search engine visibility and affect the number of site visits that convert to sales.

If you discover your site is not mobile-friendly, it’s best to contact your SEO strategist to help you take immediate action by recommending a series of immediate actions. A specialist will be able to help identify cornerstone issues and work in tandem with a web developer to make your site compatible for mobile devices. 

google search console - mobile-friendly test page

Tip #3 – Remove Irrelevant Code

Many amateur webmasters fail to realize that irrelevant code directly and negatively impacts your SEO rankings. Why? It typically takes longer for Google’s bots to crawl the entire website if there’s excess code, which means it won’t be able to fully index your site and negatively impact your ranking. If you want to verify if your website is bogged down by excess code, you can use a free tool like FreeFormater or HTMLHint to check for the following:

  • Missing or unbalanced HTML tags
  • Missing HTML tags 
  • Unbalanced HTML tags
  • Duplicate IDs 
  • Invalid attributes
  • Stray characters 

Once you have the results, you can either pass this information on to your web developer or try and implement some of the changes on the backend yourself. This might be difficult for those who have never worked with code before, but there are an infinite amount of YouTube tutorials and guidelines available. For webmasters who use certain platforms like WixSquarespace or Weebly, this may be more challenging because it’s harder to modify the source code compared to a WordPress or custom CMS. 

laptop with a coding screen

Another great tip is to be on the lookout for an unbalanced code-to-content ratio by using a free “code to text ratio checker.” A higher ratio tends to be positive news, meaning your site is likely to rank well. On the other hand, if your ratio is unbalanced, you can use a tool like Minify Code to reduce bloated lines of code to aide with your SEO strategy. 

In essence, these 3 foundational tips will undoubtedly help your SEO efforts. As mentioned earlier,  just remember this is a long-term effort. If done correctly, you should see a direct impact on your search engine positions in regards to relevant keywords. You should also see an increase in quality traffic that can decrease your need to purchase media (SEM) via Google Adwords and Bing. If you have a particular subject you’d like our SEO team to discuss in an upcoming post, feel free to reach out to us


laptop blog

Blogging : 3 tips to increase your organic site traffic

Company blogs thrive all over the web – and for a good reason. They’re a great opportunity to discuss topics that are relevant to your clients and prospects. Creating your blog is the first step, but promoting your content is essential to be seen (and read) online.

How to drive traffic to your company blog?

First, you want your articles to discuss interesting and relevant topics. You also want to think about how you are going to communicate in order to catch your reader’s’ attention.

1/ Branded articles

People reading your blog seek information, but they also want a human connection. Keep in mind that your blog is a part of your company’s image.

Let’s focus on two aspects: the tone of your blog and your writer’s personality.

Having a consistent tone throughout your articles is important, but it shouldn’t mean that your writers shouldn’t express their ideas the way they want to. A hint of their personality will give a uniqueness to your blog and make it more human. You want your readers to feel like you are truly talking to them. This will make them more likely to interact with you and share their opinion. – And this, is what you’re looking for!

You can also provide personal information about your writers: job position, photo, expertise, etc.

Try inserting links to your other articles throughout your blog post. This will generate more traffic to your website. Link your subjects and present them in a coherent way.

2/ Promoting your articles

This is no secret. Social media and Newsletters are the best way to promote your content. With everybody using these platforms… how can you stand out from the crowd?

No need to remind you how important it is to post your articles on all your social networks, it’s a no-brainer. But there are some strategic moments to post in order to reach a larger audience. For example, 9am on a Tuesday is when the highest social media activity is recorded. That being said, best practice is to test different timeframes and see which one renders the best results for you. For example Facebook offers interesting insights about the moment your audience is online and interacting with your content. Think about using this information as a starting point for your testing.

There are so many communities online that share the same interests as your industry, so take advantage of this opportunity. Link your articles to your personal account on LinkedIn. This will alert your connections and maximize the visibility of your articles.

3/ Spotlight on others

Sharing your articles on your social networks is not enough. You need to take part in your community’s discussions. You want people to interact with you, so interact with their content: share, comment, quote articles you read and bring value to the discussion. By showing interest, you’ll build credibility and increase your reputation. This can help build awarenes and interest for your own articles.

BONUS/ What about case studies and guest blogging?

Case studies are a great way to prove your expertise! Quote your clients and invite them to share your case studies. You’ll be able to reach their social networks and increase your audience.

Consider guest blogging: invite influencers of your industry to write an article for your blog, or offer to publish one of your own on theirs. These techniques can help improve your credibility and reach more visitors.

Having a blog filled with thought-provoking and compelling articles is a real added value for your company. Check out our 10 tips to help you choose subjects for you articles and optimize your content.

femme devant un laptop

Blogging: 10 Tips to Write SEO Optimized Blog Posts

We all know it. Blogging frequently has many benefits for your company: it generates traffic to your website, improves your SEO, helps develop better client relationships and increases your website authority.
But choosing a relevant topic and a good title can be tricky. And if you forget to optimize the article correctly, it will have fewer chances to appear on the first pages of search engines. So where to start? Here are our top 10 tips to choose a topic and optimize the content of your articles.


Choosing a topic is often the most difficult step. Here are a few tips to find your next blog post topic:

1- Look at common client questions: Ask the sales department, customer service or even the technical team what are their most common client questions, and use them to make useful and educational blog posts.

2- Be inspired by your competitors: Create an inspiration file, and gradually add articles and titles that attract your attention. Classify them into different subjects.

3- Use Google tools: Google tools are a great source of inspiration to write new blog posts.

Search Analytics Report allows you to identify keywords that people use to find your content.

Adwords Keyword Tool is useful to collect a list of keywords. Choose a combination of at least 3 keywords and select the ones that have a search volume neither too low or too high.

We particularly like those tools, but we also use tools such as Über SuggestKeyword ToolSoovle and Xtendo to generate keywords’ ideas.


The next step is to find a catchy and relevant title that will make your readers want to read the article.

4- Use powerful wordsthe worst ads, must-follow steps, brilliant tips…

5- Highlight the value of the article: if you offer an ebook, specify [ebook] in the title

6- Be specific: “10 tips to build an Inbound Marketing Campaign on Instagram” will be more effective than “How to build a Strategy on Social Networks”

Following those tips, here are some suggestions for ‘’15 Ways to Optimize Blogs Posts”:
15 Brilliant Expert Tips to Optimize your Blog Posts
15 Must-Follow Steps to Succeed at Blog Post Optimization
15 Hidden Blog Optimization Hacks You’ll Want to Know About


Finally, you have to write and optimize the article so that search engines index it correctly. Remember that the flow of the article should remain as natural as possible.

7- Focus on 1 or 2 long-tail keywords: Choose one or two keywords per article and aim for long-tail keywords that are more effective. Include them in these 4 parts of your article:

  • Title: Always try to include your keyword in the first 65 characters of your title
  • Headers and Body: Mention your keyword throughout your article and in the headers
  • URL: Optimize your URL and add one or two keywords.
  • Meta Description: It must be easy to read, compelling and relevant, and include the keywords for which you want to appear on search engines.

8- Optimize images: Your articles contain images, but Google can’t read them so you have to include ‘alt text’ for each one. Be descriptive and add some keywords without doing keyword stuffing.

9- Include internal links: nternal links help search engines validate the relevancy of your content. If you write on a subject previously mentioned in another article/ebook/page, it is a good practice to add a link to this page.

10- End with a CTA: Ideally, every article ends with a CTA. It’s important to retain your visitors and keep them engaged with content.

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