Desjardins strengthens digital media offering by entrusting its SEM mandate to Glassroom-Dialekta partnership

Montreal, June 16th, 2020 – After a rigorous selection process, Desjardins has chosen Glassroom and Dialekta to manage its national investment in search engine marketing (SEM). The two independent andfully Canada-owned agencies, which already manage media buying and strategy, will be working closely with the internal media team at Desjardins. Their collaboration with Desjardins’ media specialists will be based on a hybrid model of media management that will extend across all of Desjardins’digital channels(programming, social media advertising and SEM).

In Glassroom and Dialekta, Desjardins has found the ideal media combination to further its marketing transformation and reach its goals. The strategic expertise and keyword marketing technique these agencies offer will help Desjardins maximize its multichannel media strategy by integrating the SEM component within a global framework. The goal is to increase synergies and complementarity to create a direct and concrete impact on campaign results.

“Glassroom and Dialekta’s depth of expertise complements our media specialist team and maximizes our ability to reach our clients/members with the right message at the right time and to strengthen the performance of our initiatives. This synergy is in line with our #oneteam vision of collaboration, and provides us with a solid brand/agency partnership with exceptional skills.”

Sylvain Marcoux, Senior Manager, Marketing, Donations, Sponsorships, and Brand at Desjardins

Microsoft Word – Glassroom & Desjardins SEM Mandate_Press release_20200616.docx

The #oneteam partnership is an opportunity for Desjardins, Glassroom and Dialekta to capitalize on a collaborative mechanism that has proven its effectiveness over the past year. To ensure cohesion and consistency throughout Desjardins’ media operations, #oneteam will employ a global method for collaboration, using sound processes and shared tools to manage campaigns while remaining focused on the key pillar: direct and transparent communication between Desjardins and the agency.

“We constantly work with advertiser teams as a single unit. This radical transparency is supported by the vision shared by Desjardins and Glassroom of how to move forward with complete control over its future in the media landscape, in terms of both data management and audiences.”

Charles Beaulieu, Partner and General Manager at Glassroom

“SEM plays a key role in a performance-driven global marketing strategy. We’re delighted that Desjardins has recognized our position as a leader in search marketing so that we can help them meet their ambitious objectives.”

Cyril Chaib, Founder and President of Dialekta

Glassroom is a member of the Humanise collective, along with Bleublancrouge, Desjardins’ main creative and media agency since January 2019. This alignment between the creative, media and keyword purchasing teams will further enhance the strength and coherence of Desjardins’ multichannel media strategy.

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Raphaël Metter-Rothan
Media Director, Desjardins
c 1 438 346-7414
o 1 514 281-7000, ext. 5554114 / 1 866 866-7000, ext. 5554114

Charles Beaulieu
Partner and General Manager, Glassroom c 1 514-622-2684
Montréal | 780 Brewster, 4th floor
Toronto | 215 Spadina Avenue, suite 150

About Glassroom
Part of the Humanise collective, Glassroom is an independent media agency that is rapidly becoming one of the most influential in North America. Our proven track record in accompanying our clients through their digital transformations has been built through our unique set of tools and co-creative approach. We are proud to support national and global partners such as Desjardins, Shaw Communications, Bio-K+ International, Bausch Health, eBay and Plan International Canada, contributing to their success on a daily basis. Visit to learn more.Or about? As proposed by Robert Martin Evans

About Dialekta
Dialekta is an independent agency based in Montreal and Paris that specializes in digital marketing. Google named it one of the most innovative marketing agencies in the world for its search engine marketing expertise. Dialekta’s performance-based approach has made it one of the fastest-growing companies in Canada (recognized by Deloitte Fast 50MC and Fast 500MC and Canadian Business Growth 500). The agency is responsible for digital performance for national and international accounts such as Desjardins, Bell Média, Biron and Epiderma. Visit to learn more.

Inspired by Humanise
Humanise is a collective of 8 independent businesses who have decided that it’s time to lead the Age of the Human. An age when we all must be more empathetic, sincere and attentive. Brands too must channel these attributes, if they want to separate themselves from mere “sellers of goods.” And Humanise helps make that happen. Whatever the ask, we draw on our eclectic set of skills, including full-service advertising, master planning, data optimization, experiential marketing, and digital (including gamification) to create bold solutions for our clients that are undeniably human. For more information, please visit

Dialekta honoured among the prestigious Deloitte Fast 50™ and Fast 500™ rankings

Recognized as one of the most innovative digital marketing agencies in Canada, Dialekta is proud to be ranked in 14th position in Deloitte’s Canadian Technology Fast 50™ rankings and in 91st position in the North American Fast 500™ rankings.

The Technology Fast 50™ and Fast 500™ programs celebrate innovation, rapid revenue growth and entrepreneurial spirit in the technology, media and telecommunication sectors within Canada and North America respectively.

According to Yannick Manuri, Vice-President and Partner at Dialekta : “For many years, we have had this crazy dream of creating a digital marketing agency that enjoys a unique position in the market. In order to transform our clients’ marketing efforts into a true competitive advantage, we provide them with technological innovations that are now being recognized on a global scale. This obsession win innovation has enabled our clients to outdistance their competition, and in so doing, has contributed to the remarkable growth of Dialekta. Considering the success that we have seen, it is clear that we made the right decision”.

In its quest for innovation, Dialekta recently developed its Franchise Marketing Platform, a one-of-a-kind solution that allows for digital marketing campaigns from many thousands of franchisees to be centralized and simplified while providing them with full control over their investments and ensuring a unified brand image for the franchisor.

Dialekta at a glance :

  • Independent digital marketing agency
  • Founded in 2010, currently employing more than 40 people
  • Opened an office in Paris in 2018
  • Flagship product: Franchise Marketing Platform

About Dialekta

From its offices in Montréal, Dialekta has solidified its position as one of the largest digital marketing agencies in Canada, and has received some of the most prestigious awards in the industry. The agency is banking on its innovation and media creativity to strengthen its leadership position in the marketing sector across the country. Among its mandates, Dialekta provides consultation and accompaniment services to Vidéotron, Novipro, Croix Bleue Québec, Multi-Prêts Hypothèques, Point S, Techo-Bloc, Intact Insurance and Bell Media.

For more information :

Yannick Manuri, Vice-President,, 514-258-2154

Dialekta honoured at the prestigious Google Premier Partner Awards

Recognized as one of the most innovative digital marketing agency in Canada, Dialekta was honoured at the prestigious Google Premier Partner Awards event that was held in New York on October 25, 2018, garnering an Award in the Search Innovation category.

Google Premier Partner Awards reward innovation in digital marketing on a global scale in the following areas: research, mobile, video, outdoor advertising, shopping and growth of online companies.

Google recognized Dialekta’s innovation on a global scale through the creation of its Franchise Marketing Platform, a one-of-a-kind solution intended for franchise owners that allows them to centralize their digital marketing investments with a view to increasing revenues and market share.

According to Yannick Manuri, Vice-President and Partner at Dialekta : “Innovation has always been part of Dialekta’s DNA. This international recognition from such an important and influential partner as Google was unexpected, and it motivates us to pursue our efforts and reaffirm our commitment to exceeding our limitations”.

The Franchise Marketing Platform allows for digital marketing campaigns from many thousands of franchisees to be centralized and simplified while providing them with full control over their investments and ensuring a unified brand image for the franchisor.

Click here for more information concerning the Franchise Marketing Platform.

Dialekta listed among the prestigious Growth 500

Montréal (September 17, 2018) – Dialekta has built a reputation as one of Canada’s most innovative digital marketing agencies, and was recently listed in 9th place among the fastest-growing marketing and media companies in the country in the prestigious Growth 500 ranking, a celebration of entrepreneurial excellence that is overseen by Canadian Business and Maclean’s magazine!  

Taking into account all industries, Dialekta was also recognized as the 9th fastest-growing company in Montreal, and ranked 73rd in Canada as a whole.

“The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Deborah Aarts, Growth 500 program manager. “As we celebrate 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in this country.”

In operation for less than 8 years, Dialekta has proven that it can stand apart from the competition, and currently ranks among the top 100 fastest-growing companies in the country based on achievements and contribution to the Canadian economy. According to Cyril Chaib, President of Dialekta: “The key to our success is linked to our unique positioning and our focus on innovation. We take full advantage of technology and data to expand the limits of digital marketing. Our success also depends on working closely with our clients, who have demonstrated trust in us and a willingness to follow our lead through our most peculiar initiatives.”

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About the Growth 500/ Canada’s Fastest-Growing Companies ranking

For 30 years, the Growth 500 has been Canada’s most respectable and influential ranking of entrepreneurial achievement. Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the Growth 500—formerly known as the PROFIT 500—profiles the country’s most successful growing businesses. The Growth 500 is produced by Canadian Business. Winners are profiled in a special Growth 500 print issue of Canadian Business (packaged with the October issue of Maclean’s magazine) and online at and For more information on the ranking, visit

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving and most-trusted business publication in the country. It is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Learn more at

About Dialekta

From its offices in Montréal, Dialekta has become one of the largest digital marketing agencies in Québec, and has received some of the highest honours in the industry. The agency is banking on its innovation and media creativity to strengthen its position as a leader in the marketing sector across Canada. Among its mandates, Dialekta provides consultation and accompaniment services to Vidéotron, Novipro, Blue Cross Québec, Multi-Prêts Mortgages, Point S, Techo-Bloc, Intact Insurance and Bell Media.

For information

Cyril Chaib, President


Aymeric Freymond - agence Dialekta Paris

Dialekta sets its sights on Europe !

Dialekta, one of the most innovative digital marketing agencies in Québec, is turning its sights on the European market. Building on the explosive growth it has experienced in Québec, Dialekta is now seeking to expand the reach of its expertise and technology beyond its home borders.

Aymeric Freymond, Director of Strategy and Innovation for Dialekta, will launch the initiative in the fall of 2018 in Paris, France, the land of his ancestors. Aymeric joined Dialekta in 2013, at a time when there were only 4 employees. He has played a leading role in the creation of one of the largest independent agencies, which today employs more than 45 people who are passionate about digital marketing. Aymeric has won numerous awards recognizing innovation and media creativity, including Prix Média and Boomerang awards from Infopresse, a Media Innovation Award (MIA) and a Webby Award. He was also included among the Top 30 under 30 chosen by Infopresse, and received a Prix Relève en Média. He is the ideal person to ensure the success of Dialekta’s foray onto the international scene.

Dialekta has many reasons for seeking to develop the European market. For starters, the agency already provides services to prominent advertisers who have a strong presence on the European market. In addition, Dialekta is recruiting more and more digital marketing experts from France, and believes that its presence on European soil will act as an incubator for talents that will be attracted to the Montréal office.

The business model entails establishing Montréal as the hub for certain services that do not require local expertise, such as programmatic advertising or paid and organic search (SEO), and developing a dedicated in-house team that possesses the expertise required for an in‑depth understanding of the local market.

The agency is currently conducting serious discussions with European partners and advertisers, and is seeking to establish ties with Québec-based agencies that already have a presence in Europe. We would also like to invite companies that are seeking to strengthen their digital marketing strategies in the European, Canadian and American markets to contact us.

For more information:
Yannick Manuri, Vice-President,, 514-258-2154

Yannick Manuri - agence Dialekta Montréal

New partner at Dialekta: Yannick Manuri

Photo de l'équipe Dialekta

The digital media agency Dialekta announces the arrival of Yannick Manuri as vice-president and partner.

“To support the growth of Dialekta, which now has 30 specialists, I was looking for a partner acclaimed for his expertise, integrity and entrepreneurship. Thanks to the arrival of Yannick, we are able to maintain our momentum that allows our customers to push the limits of digital marketing, ” says Cyril Chaib, president of Dialekta.

“After 10 years as president of my agency (Espresso Média) and founder of a job site specialized in the digital world (Espresso Jobs), I wanted to partner up with an agency at the height of my ambitions. Dialekta’s service offer literally took my breath away. I discovered a digital media agency with a unique positioning and groundbreaking solutions in the market. In addition to sharing my media vision of innovation and business performance, Dialekta has been able to build digital marketing products dedicated to companies with hundreds of business locations such as Vidéotron, Multi-Prêts and Point S. Dialekta is one of the fastest growing agencies in Quebec, I could not hope for a better place to fulfill my wildest dreams.”, says Yannick Manuri.

Yannick (ex-Espresso Media, Touché! PHD, Marketel) has more than 15 years of experience and has supervised over 300 projects. He has built his experience and reputation on major accounts such as Air Canada, Cirque du Soleil, Archambault, Provigo / Loblaws, Vidéotron and many provincial and federal accounts. Recognized for his strategic vision, his great interest in high-performing creativity and his thirst for knowledge, he has become a household name in digital marketing.

Dialekta has clients with major accounts such as Vidéotron, Novipro, Teo Taxi, Multi-Prêts Mortgages, Intact Insurance, Epiderma and Bell Media.

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