Dialekta brings SEO agency expertise into a broader performance marketing ecosystem, turning organic visibility into measurable business outcomes.
We align technical SEO, content optimization, internal linking, digital authority and local search with the metrics that matter to your business: qualified organic leads, click-through rates, revenue, lifetime value and sustainable growth.
SEO AUDIT
Complete website health assessments.
Faster, more responsive pages across devices.
Clearer navigation for users and search engines.
Identification of technical issues limiting crawlability or indexation
What Does an SEO Agency Do?
An SEO agency designs, executes and measures organic search strategies that increase visibility, attract qualified traffic and generate conversions.
Its work generally covers five core pillars:
- Technical SEO
- On-page content optimization
- Off-page authority building
- Local SEO
- SXO (User Experience Optimisation)
These activities are supported by reliable data, continuous measurement and an understanding of how search behavior affects business performance.
At Dialekta, we offer a complementary pillar that has become essential: Answer Engine Optimization and Generative Engine Optimization, or AEO/GEO.
This approach improves your brand’s discoverability across AI-powered search experiences, including AI Overviews, generative search modes and conversational assistants. The foundations remain the same: useful content, clear information architecture, technical accessibility and trustworthy expertise.
Our Performance-Driven SEO Services
Our SEO services cover technical audits, keyword research, information architecture, on-page optimization, digital authority, local SEO and AI search visibility.
Every recommendation is prioritized according to its potential business impact and continuously measured against your acquisition objectives.
Technical SEO Audits
- We identify the technical issues that prevent search engines from efficiently crawling, understanding and indexing your website.
- •Crawlability and indexation: robots.txt files, XML sitemaps, canonical tags, URL parameters and indexation directives.
- •Performance and Core Web Vitals: LCP, CLS and INP analysis, supported by prioritized recommendations for JavaScript, rendering, images and overall web performance.
- •Website architecture and internal linking: page depth, contextual links, descriptive anchor text and internal authority distribution.
- •Security and technical compliance: HTTPS, redirects, crawl errors and hreflang implementation for multilingual or multi-market websites.
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The result is a prioritized roadmap focused on the issues that create the greatest risk or growth opportunity.
Keyword Research and Content Architecture
Keyword research should not produce a disconnected list of terms. It should reveal how your audiences search, compare solutions and make decisions.
Our approach includes:
•Search intent analysis: transactional, informational, commercial and navigational queries
- •Multi-market SEO planning: strategies adapted to Quebec, Canada, the United States, France and other priority markets
- •Semantic mapping: topic clusters, pillar pages, content hubs and internal linking based on customer needs and seasonality
- •AI search blueprints: conversational and long-tail opportunities that can strengthen visibility in both traditional and generative search
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This research helps determine which existing pages should be optimized, which new pages should be created and how your website should be structured around real demand.
On-Page SEO and Content Optimization
- •People-first content briefs focused on clarity, expertise, supporting evidence and E-E-A-T principles
- •Title tags and search result titles designed to improve click-through rates while remaining accurate, relevant and non-duplicative
- •Content structures that answer user questions clearly and guide visitors toward the next step
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- Structured data and JSON-LD markup aligned with eligible search features for services, products, articles and other relevant content types
- The objective is not simply to mention keywords. It is to create content that satisfies search intent and supports a measurable business action.
Domain Authority, Link Building and Off-Page SEO
Strong organic performance also depends on how your brand is referenced across the web.
Our off-page SEO services can include:
•Editorial link acquisition and digital media relations
- •Link-quality and relevance analysis
- •Competitive backlink assessments
- •Brand mention and citation opportunities
- •Governance of nofollow, sponsored and ugc attributes
- •Monitoring of third-party authority metrics for competitive benchmarking
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We prioritize quality, relevance and credibility over link volume.
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Metrics such as Domain Authority can support competitive analysis, but they are treated as third-party indicators rather than direct Google ranking signals.
Local SEO and Google Business Profile Optimization
- •Google Business Profile category, attribute and service optimization
- •Business-hour and profile-information management
- •Review acquisition and response strategies
- •Local citation and link analysis
- •NAP consistency across relevant directories
- •Creation and optimization of location-specific pages
- •Analysis of relevance, distance and prominence factors
AI Search Optimization: AEO and GEO
- AEO and GEO expand organic search beyond traditional rankings.
We optimize your digital ecosystem so that search engines and AI platforms can more easily understand, retrieve and reference your content.
Our services can include: - •AI visibility audits: identifying the queries that generate AI answers and evaluating which brands or sources are cited
- •Content-gap analysis: determining where your website lacks the information, evidence or structure required to compete
- •Conversational query research: mapping the detailed questions prospects ask during evaluation and decision-making
- •Citation-ready content optimization: presenting clear answers, supporting evidence and logically structured information
- •AI referral measurement: tracking traffic from ChatGPT and other platforms through referral data and dedicated UTMs
- •AI Overview monitoring: evaluating visibility and performance across eligible Google search experiences
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There is no single “magic” GEO tag. Strong AI visibility is built on accessible pages, useful content, coherent structured data and credible brand signals.
Measurement and Reporting
- SEO should be connected to business performance; not reported as an isolated collection of rankings.
Our measurement framework can include: - •GA4 and Google Search Console implementation
- •Click, impression, CTR and ranking analysis by page and query
- •Organic lead and conversion tracking
- •Revenue and assisted-conversion analysis
- •Objectifs business : leads qualifiés, taux de conversion, revenus organiques, LTV et ratio LTV/CAC pour piloter la profitabilité.
- •Lifetime value and LTV-to-CAC measurement
- •Objectifs business : leads qualifiés, taux de conversion, revenus organiques, LTV et ratio LTV/CAC pour piloter la profitabilité.
- •Decision-oriented dashboards
- •Page-level performance comparisons before and after optimization
- Our web analytics expertise helps connect organic search activity with the wider customer journey, providing a clearer view of how SEO contributes to acquisition and revenue.
Why Is SEO Essential for Your Website?
SEO helps your business capture existing demand while building an acquisition asset that can continue generating value over time.
A performance-driven organic search strategy can help you:
- Reach customers who are already searching for your products or services
- Improve acquisition efficiency as high-performing content continues attracting qualified visitors
- Reduce overdependence on paid media by creating a more balanced acquisition mix
- Strengthen other marketing channels by using search data to inform paid search, social media, email and content campaigns
- Improve website experience and performance through clearer architecture, faster pages and stronger Core Web Vitals
- Increase AI-search discoverability by making your content easier for search engines and generative systems to understand
Organic search also provides valuable audience insight. The questions people ask, the language they use and the comparisons they make can improve your entire marketing strategy.
Our Approach to SEO
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Performance-First Strategy: Every SEO initiative is connected to a measurable result. Rather than prioritizing tasks according to generic checklists, we evaluate their potential impact on qualified traffic, leads, revenue and long-term acquisition efficiency.
- Data and Analytics: Reliable measurement is the foundation of effective optimization. We build decision-focused dashboards, analyze performance by page and query and use Search Console data to identify opportunities for stronger titles, search snippets and content coverage.
- A 360° Omnichannel Vision: SEO does not operate in isolation. We combine insights from organic search, paid media, social platforms, CRM initiatives and offline campaigns to build a more complete understanding of your audience.
Paid search can reveal high-converting queries. Organic content can improve paid campaign relevance. Offline media can increase branded demand. AEO and GEO extend this visibility into AI-powered environments.
- Human-Scale Client Experience: You receive the attention and accessibility of a boutique agency, supported by enterprise-level processes and execution.
Our approach includes:
- A senior and accessible team
- A clear expert point of contact
- Prioritized roadmaps
- Transparent deliverables
- Structured communication
- Recommendations grounded in your actual business objectives
We focus on building a long-term partnership, not simply delivering an audit and disappearing.
SEO Case Studies and Results
Every SEO engagement has its own business context, technical challenges and growth opportunities.
Our role is to transform organic visibility into qualified leads, measurable revenue and sustainable growth through strategies adapted to each client’s market.
Frequently Asked Questions About SEO and Organic Search
The following questions address the topics marketing, e-commerce and business leaders most frequently evaluate before investing in SEO: costs, technical priorities, content, authority, local search, AI visibility and performance measurement.
How Much Do SEO Services Cost in a marketing Agency?
SEO services are typically priced through a fixed-fee audit, an ongoing monthly engagement or a project-based mandate, such as a website redesign or migration.
The final investment depends on the size and complexity of your website, the competitiveness of your market, the number of products or services you offer, the markets and languages you target, your technical and content requirements, and your team’s capacity to implement recommendations. At Dialekta, we tailor our recommendations and level of support to your business objectives, whether your priority is generating qualified leads, increasing organic revenue, improving customer lifetime value or expanding into new markets.
What Is SEO and How Does It Work?
SEO, or Search Engine Optimization, refers to the practices used to make a website accessible, understandable and relevant to both search engines and users. A strong SEO strategy combines technical accessibility and indexation, useful people-first content, clear information architecture, a strong page experience supported by Core Web Vitals, relevant internal and external links, structured data, and continuous performance measurement. Search engines use these signals to better understand your pages and determine when they are most relevant to a user’s search.
What Are the Four Main Types of SEO?
- Technical SEO: crawlability, indexation, website performance and technical accessibility
- On-page SEO: content, headings, metadata, internal links and structured data
- Off-page SEO: backlinks, brand mentions, digital authority and external credibility
- Local SEO: Google Business Profile, reviews, citations, location pages and NAP consistency
AEO and GEO complement these four pillars by adapting them to direct-answer and generative search experiences.
How Can I Make My Website Appear in ChatGPT?
There is no shortcut that guarantees inclusion in a ChatGPT response.
Start by strengthening the fundamentals:
– Publish accurate, useful and clearly structured content
– Answer important audience questions directly
– Make your website easy to crawl and navigate
– Support important claims with credible evidence
– Keep your content and structured data current
– Strengthen your brand’s authority across trusted third-party sources
– Ensure relevant search crawlers are not unintentionally blocked
– Track AI referral traffic through appropriate analytics and UTM parameters
The objective is to make your website a useful and credible source that AI systems can understand and reference.
Speak With an SEO Expert and Accelerate Your Growth
Whether you want to reduce your dependence on paid media, generate more qualified organic leads, improve click-through rates or strengthen your digital authority, our teams in Montreal and Toronto can develop a measurable strategy aligned with your growth objectives.
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