A KPI – key performance indicator – is just that – an indicator of performance which allows us to measure the effectiveness of any implementations made. In SEO, KPIs help to calculate the profitability of these implementations, such as the publication of new content or the optimisation of internal linkage networks.
The Shopify platform is chosen by numerous ecommerce businesses for its simplicity. Although it offers plenty of benefits, this content management system does have its fair share of challenges and limitations, most notably in terms of SEO. Whether your company is already using the platform, or is planning to, it’s paramount that you take these limitations into account if you wish to improve your online visibility, and avoid errors such as content duplication, bad multi-language management and even slow loading times.
Several months ago, Dialekta quietly embarked on a long-awaited, meticulously planned project. It endeavoured to become one of Canada’s first digital marketing agencies to develop traditional media planning expertise. With […]
Dialekta Montreal is pleased to have participated last Friday in the 12th Volleybec tournament, for the great return of beach volleyball in support of bec (Bénévolat d’Entraide aux Communicateurs). Mental […]
Although some tend to forget, the loading time of your site is paramount to ensuring its performance. In fact, it is at the very heart of user experience and customers visiting your site. For the latter, this is often their first introduction to your brand.
Canadian Business has recognized Dialekta as one of Canada’s most innovative media and performance marketing agencies. The publication’s prestigious Growth List, which celebrates entrepreneurial achievements from coast to coast, recently […]