Local media are going through a deep crisis, exacerbated by the rise of digital technology and the dominance of tech giants like the GAFAM.
For several years, the industry has been trying to raise awareness among stakeholders about these issues, which severely affect the viability of Quebec and Canadian media.
Rather than marking their downfall, digitization could be the driving force behind a renewal – provided they manage to adapt and take advantage of new technologies.
Notably thanks to primary data, measurement, contextual environments, attribution models, optimization, and purchasing methods.
Page speed and Core Web Vitals have become crucial factors for online success. Not only do they influence user experience, but they also play a decisive role in search engine ranking (SEO) and the effectiveness of online media campaigns. In this article, we will explore why these elements are essential and how they can optimize your online presence.
In today’s digital landscape, online advertising is essential for attracting and converting potential customers. Google Ads offers a variety of formats and campaign types, with Performance Max and Demand Gen being two of the most powerful options. But how do you choose between these two campaign types, and why might it be beneficial to combine them for a comprehensive marketing strategy? This article explores the specifics of each campaign type, their differences, and how they can complement each other to maximize your advertising results.
Quebec’s Bill 25 has marked a turning point in the province’s digital landscape. By imposing strict rules on personal data protection, it has compelled businesses to review their practices and adopt new technologies. The data portability phase, which came into effect on September 22, 2024, represents a significant new challenge for organizations.
We are thrilled to announce the appointment of Emilie McAllister as our new Vice President of Customer Experience. This new role underscores our ongoing commitment to operational excellence and customer satisfaction. With this appointment, Dialekta takes a significant step forward, strengthening our management structure and reinforcing our ambition to become an undisputed leader in customer service.
Did you know that in 2021 and 2022, commercial television experienced annual growth in all regions of Canada? The most significant growth occurred in Quebec, with 10.74% in 2021 and 5.93% in 2022.
As we approach the program launches where we’ll discover the fall 2024 schedules, we wanted to analyze the role of traditional television in our viewing habits. Find out why television remains a highly effective media vehicle in Quebec in 2024
Have you started implementing a data collection strategy on your website, at your points of sale, or in your call center? Do you have data on your leads in your CRM, and other data on your advertising platform? It’s a good start, but you’re missing the most important part.
In the past few years new products have appeared, greatly changing the way we use search engines. Whether it be enriched results like ‘People Also Ask’ or the Lens feature which recognizes images; Google’s functionality, along with that of other search engines’ has dramatically increased. We are a long way from the days of such inaccurate search results that we would actually have to venture past the first page of results and onto the second or even the third!
