Using Discovery Ads for B2B SaaS
Today, more and more consumers are on the lookout for shopping ideas as they explore content online. To help advertisers deliver visual and inspiring ads to consumers ready to engage with their brands, Google created Discovery ads.
Desjardins strengthens digital media offering by entrusting its SEM mandate to Glassroom-Dialekta partnership
Montreal, June 16th, 2020 – After a rigorous selection process, Desjardins has chosen Glassroom and Dialekta to manage its national investment in search engine marketing (SEM). The two independent andfully […]
Digital Marketing for B2B – How to Effectively Use Your Data?
The B2B (business-to-business) sector is kind of like coriander—you either love it or hate it. For many, it’s nothing more than a maddening maze of acronyms: SaaS, CRM, MQL, SQL ABM, etc.
For others (like me), it’s a wonderfully complex ecosystem that requires every tool from your belt. Simply put, it takes a little knowhow to convert prospects to leads to clients.
Mastering the art of landing pages: how to increase your revenue
There’s a growing buzz surrounding the use of landing pages in the digital marketing industry. But what is it exactly? Well, it’s a single page that appears when a user […]
Amazon Advertising: The Key to Online Success
Did you know that Google and Facebook’s duopoly reaches nearly 75% of the total digital market ad share in Canada (60% in the US)? But in 2019, Amazon’s hegemony will challenge the competition, which is great news for both the industry and advertisers.
3 Critical Tips to Boost Your SEO Efforts in 2019
There’s no denying that SEO is a complex and ever-changing aspect of digital marketing. It involves a number of different factors ranging from content to the usability of a website. As a result, most major search engines regularly update their algorithms meaning SEO strategists often have to pivot and tailor their strategies. For example, Google implemented 3,234 updates to their algorithm in 2018 alone according to Moz, which equates to 9 changes per day on average. While most of these changes are typically minimal, there is occasionally a major update (such as the June 2019 Core Algorithm Update) that had a wide-ranging impact).
The Aftermath of Google’s Latest Algorithm Update
If you’re a webmaster or digital marketer, it’s crucial to note that Google updated its core algorithm late last week. This unprecedented change had a major impact – both positively and negatively […]
Dialekta honoured among the prestigious Deloitte Fast 50™ and Fast 500™ rankings
Recognized as one of the most innovative digital marketing agencies in Canada, Dialekta is proud to be ranked in 14th position in Deloitte’s Canadian Technology Fast 50™ rankings and in 91st position […]