Did you know that in 2021 and 2022, commercial television experienced annual growth in all regions of Canada? The most significant growth occurred in Quebec, with 10.74% in 2021 and 5.93% in 2022.
As we approach the program launches where we’ll discover the fall 2024 schedules, we wanted to analyze the role of traditional television in our viewing habits. Find out why television remains a highly effective media vehicle in Quebec in 2024
Have you started implementing a data collection strategy on your website, at your points of sale, or in your call center? Do you have data on your leads in your CRM, and other data on your advertising platform? It’s a good start, but you’re missing the most important part.
In the past few years new products have appeared, greatly changing the way we use search engines. Whether it be enriched results like ‘People Also Ask’ or the Lens feature which recognizes images; Google’s functionality, along with that of other search engines’ has dramatically increased. We are a long way from the days of such inaccurate search results that we would actually have to venture past the first page of results and onto the second or even the third!
As third-party cookies face increasing blockades and page loading speed gains prominence in SEO ranking criteria, on-site tags are becoming less beneficial and more detrimental.
An ingenious solution to these challenges is migrating tracking tags to a server-side configuration. This migration not only bypasses third-party cookie obstacles but also enhances SEO efficiency by improving page loading speed.
Our faithful readers have recently read the details of this beautiful advertising campaign signed by Dialekta, in collaboration with the Éleveurs de volailles du Québec (EVQ) for Quebec Poultry Farmers, […]
Dialekta, an independent media agency specializing in performance marketing, has appointed Diana Ferreira as its new general manager in Montreal to supervise all of the agency’s activities in Canada and […]
There is plenty of data which can be used for measuring the performance of a business. With all this information we can sometimes feel overwhelmed. It is therefore paramount that […]
A KPI – key performance indicator – is just that – an indicator of performance which allows us to measure the effectiveness of any implementations made. In SEO, KPIs help to calculate the profitability of these implementations, such as the publication of new content or the optimisation of internal linkage networks.
