We are thrilled to announce the appointment of Emilie McAllister as our new Vice President of Customer Experience. This new role underscores our ongoing commitment to operational excellence and customer satisfaction. With this appointment, Dialekta takes a significant step forward, strengthening our management structure and reinforcing our ambition to become an undisputed leader in customer service.

A Proven Track Record in the Industry

Emilie McAllister brings a wealth of experience to Dialekta, garnered from over a decade in renowned agencies. Before joining us, Emilie served as Vice President of Strategy at Touché! Montréal, an Omnicom Media Group agency. She spearheaded strategy and operations for major accounts such as Canadian Tire, Hydro-Québec, and the National Bank of Canada in this role.

Her expertise extends beyond operations and media strategy; she is recognized for building and maintaining strong client relationships while ensuring optimal financial performance. Emilie has demonstrated a remarkable talent for developing and leading multidisciplinary teams, a significant asset that will be invaluable in her new role at Dialekta.

A Pivotal Role in Strategic Transformation

The Vice President of Customer Experience role at Dialekta now encompasses operations oversight and customer satisfaction responsibility. Emilie will oversee four teams: Data/CRM, Analytics, SEO, and Media. Our media co-directors will continue to play a crucial role in managing this department under Emilie’s supervision.

This new organizational structure directly responds to our desire to exceed our client’s service expectations. Dialekta has distinguished itself through its technical expertise and innovative approach. With Emilie’s arrival, we are adding a new dimension to our offering: excellence in customer experience. This change also reflects our ambition to win large-scale national accounts by equipping ourselves with the tools to excel operationally and in the quality of our client relationships.

A Commitment to Excellence and Innovation

The recruitment of Emilie McAllister is a pivotal step in Dialekta’s evolution. Her arrival symbolizes our commitment to providing our clients with the best technical solutions and exceptional customer service. Her ability to manage pan-Canadian teams on complex accounts while maintaining high customer satisfaction will be an invaluable asset to our agency.

“I am delighted to join Dialekta at such a strategic moment for the agency. My goal is to leverage my experience to not only optimize operations but, above all, to elevate the customer experience to a new level. We will work hand-in-hand with our teams to ensure that every interaction with our clients is efficient and memorable” said Emilie McAllister.

 

With Emilie at the helm of customer experience, Dialekta has everything to be a leader in 360-degree performance and an essential reference for customer satisfaction and loyalty. We are eager to see the positive impact she will have on our organization and our clients.

We welcome Emilie McAllister and are confident that her expertise and leadership will significantly contribute to Dialekta’s future success.