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WHY ARE AMAZON & GOOGLE CONVERTING BETTER THAN YOU? AND HOW IS DIALEKTA GOING TO HELP YOU CHANGE THAT?
GET YOUR FREE CONSULTATION WITH OUR CRO EXPERTS!
WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?
CRO stands for “Conversion Rate Optimization”. It is an ongoing process that optimizes conversion rates across the whole digital ecosystem. In practice, CRO aims to improve the customer journey in order to maximize your ROI: grow the average order value, boost the number of leads or increase drive to store.
In simple terms, CRO is the process of constantly reducing any friction a simple visitor could come across on their path to becoming a customer. It can focus on a single landing page, a specific conversion funnel or require a holistic approach to your digital ecosystem.
Without a CRO process, digital investments (SEO, SEA, banners, etc.) cannot reach their full potential, and you miss potential revenue.
This is why CRO is a key element to integrate in your digital strategy if you want to increase profitability. By choosing Conversion Rate Optimization, you will discover tools and techniques such as A/B Testing, Multivariate tests, Content customization, User interface (UI), experience (UX) and increase ROI.
Our process to increase your Conversion Rates
Understanding your business goals, specific needs and KPIs + brainstorming on opportunities. We start with a free strategic session in order to better understand your needs, goals and historical performances.
Data collection, audits and identification of issues
We collect all available data, digital or not, and connect to all your tools in order to have the most comprehensive understanding of your business.
CRO Optimization plan
Optimization hypothesis, A/B Test, Landing Page.
This is where the magic happens: after a proper audit, we develop a CRO action plan based on our Top 10 blockers!
Real-time automated dashboard
Performance tracking for result-based optimizations.
We aim for performance AND transparency. Therefore, we create an online dashboard, that allows everyone to monitor results in real-time and make proactive decisions.
We start again from step 2
Ongoing optimization and update the CRO Optimization plan: test -> measure -> optimize
This is the way it is, our work never stops. Once we have optimized everything we had identified, we start over to bring your performances even further.
Why choose Dialekta as your CRO Agency?
A key player in the CRO community
The only Agency to work on Acquisition + Website + Conversion