CRO stands for “Conversion Rate Optimization”. It is an ongoing process that optimizes conversion rates across the whole digital ecosystem. In practice, CRO aims to improve the customer journey in order to maximize your ROI: grow the average order value, boost the number of leads or increase drive to store.
In simple terms, CRO is the process of constantly reducing any friction a simple visitor could come across on their path to becoming a customer. It can focus on a single landing page, a specific conversion funnel or require a holistic approach to your digital ecosystem.
Without a CRO process, digital investments (SEO, SEA, banners, etc.) cannot reach their full potential, and you miss potential revenue.
This is why CRO is a key element to integrate in your digital strategy if you want to increase profitability. By choosing Conversion Rate Optimization, you will discover tools and techniques such as A/B Testing, Multivariate tests, Content customization, User interface (UI), experience (UX) and increase ROI.
