SOLUTIONS
Insight
Through a comprehensive SEO audit, Dialekta gained valuable insights into the existing challenges faced by eSolutions. They discovered that while the websites ranked well for generic queries, they were not appearing when customers searched for specific issues related to Murphy beds. This insight highlighted an opportunity to address customer queries, establish authority in the niche, and outperform competitors.
Strategy
Dialekta devised a practical and targeted approach to maximize growth for eSolutions. They began by optimizing the technical aspects of the websites, resulting in a significant 160% growth in traffic. Building upon the insight gained, Dialekta developed specific pages to answer top-of-the-funnel customer queries related to Murphy beds, effectively addressing customers’ underlying concerns and surpassing the competition.
The Big Idea
The big idea behind the strategy was to provide comprehensive and valuable information to customers, positioning eSolutions as the go-to resource for Murphy bed-related queries. By creating dedicated pages that answered specific questions and concerns, eSolution established trust and credibility, ultimately driving more organic traffic and conversions.
Deployment
Dialekta’s deployment plan involved conducting a complete SEO audit to identify areas for improvement, providing a list of recommendations based on the audit findings, and developing an implementation plan for the entire year. Technical fixes, such as indexing blog articles, implementing hreflang and canonical tags, and optimizing page speed, were executed. Additionally, landing page optimization for special events and content opportunity recommendations were implemented.
RESULTS
The results of the SEO campaign were outstanding.
+79% Increase in revenue
For the Murphy Bed category.
+165% Overall revenue
Moreover, the overall revenue from SEO skyrocketed by an impressive 165%.
16 ROI
The campaign delivered a remarkable SEO return on investment (ROI) of 16 within a span of just 9 months, exceeding the initial objectives set by eSolutions.
These results clearly demonstrate the effectiveness of the implemented strategies and the successful execution by Dialekta.
