Table of Expertises
Media Strategy and Intelligence
Know where to invest before you spend.
We target your most profitable levers. You decide based on facts, not habits.
Audience research and analysis
Analyze the media consumption of your target audiences using our tools (Vividata, Numeris, eMarketer…) to invest where attention matters.
Digital Media Strategy (SEM)
Determine where and how to invest in digital advertising to capture active demand and convert at the best cost.
Traditional media
We plan and negotiate your television, radio, out-of-home and print placements to reach your audiences beyond digital.
360+ Media Audit and Competitor Analysis
Analyze your competitors' positioning, share of voice and media investments in Canada to identify your growth opportunities.
Web and LLM visibility (SEO GEO)
Be found where your customers are really looking.
We make your brand visible and credible where decisions are made, search, generative AI, local ecosystems, to capture demand at the right time.
Search Engine Optimisation (SEO)
Gain lasting visibility on Google with content and a structure that meet true search intent.
AI Discoverability (GEO)
Position your brand so that it is cited and recommended by AI assistants and search engines.
Local presence
Be found at the right time, in the right place, by customers looking near you.
Content Marketing
Build brand credibility that inspires trust and supports your visibility over the long term.
Analytic Strategies, Data, and Performance Measurement
Prove what works. Change what doesn't work.
We turn your data into decisions. Every investment becomes measurable, every result explicable, so you can stop guessing.
Measurement Strategy
Define the right indicators and interpretive frameworks so that every action has demonstrable value.
Conversion Rate Optimisation (CRO)
Continuously improve your pages and journeys to convert more visitors into customers, without increasing your media spend.
Server-side tracking
Make your server-side data collection more reliable to measure accurately, despite the end of third-party cookies.
Data activation
Centralize your data in a warehouse (BigQuery) to activate audiences, target, and personalize the performance of your campaigns.
Customer Loyalty and Value
Retaining an existing customer costs less than acquiring a new one.
After acquisition, we grow the value of each customer over time. Less dependence on acquisition, more recurring revenue.
Relationship Marketing (CRM)
Structure the customer relationship to turn a first purchase into lasting loyalty.
Automated Marketing
Maintain a connection with your customers through useful, personalized, and well-targeted communications.
Loyalty Program
Reward your best customers to keep them coming back more often and increase their lifetime value.
Customer journey analysis
Identify opportunities within your customer journey.
Upskilling of teams
Empowering you, not making you dependent.
We transfer our expertise so your teams gain autonomy. The goal: to give you the means to act, not to depend on an agency.
Custom Training
Practical training led by accredited trainers, tailored to your reality and your tools.
Mentorship and Coaching
Support your teams over the long term to anchor good practices and gain confidence.
Support for internalization
Equipping you to gradually take back control of your media activities, at your own pace.
Outsourcing assignment
We handle part of your media activities while your teams build their skills and gain autonomy.
AI applied to marketing
AI for value, not for novelty.
We first target AI use cases that make a concrete difference, validate them, and then deploy them across your teams.
AI Strategy
Pinpoint where AI truly creates value for your marketing. We clarify priorities and high-impact use cases before investing in tools.
AI conversion-assistance chatbot
An AI assistant fueled by your data that guides your visitors, answers their questions, and accompanies them all the way to conversion.
Management Dashboard
A dashboard available at all times to analyze your best performance channels and guide your decisions.
Synthetic Personas
An in-house AI tool that allows you to query your personas at any time and test your creative angles before launching a campaign.
Where to start?
Tell us your objective. We will get back to you with a clear recommendation: which expertise to start with for the best return.
