Mastering the art of landing pages: how to increase your revenue

There’s a growing buzz surrounding the use of landing pages in the digital marketing industry. But what is it exactly? Well, it’s a single page that appears when a user interacts with a link, email, advertisement or page, and is meant to gather information about the user or to incite the user to accomplish a specific action.

More than 52% of enterprises are deploying landing page strategies to boost conversions and yield sustainable traffic. So what are the benefits of this tactic? We sat down with one of Dialekta’s landing page experts, Matthias Clairiot, to find out all the details.

Why do most brands use landing pages?

It’s to ultimately increase conversions by guiding the user to take a specific action. These actions can include asking for more information, signing up for a newsletter, getting into contact with customer service, generating a sale, etc.

Landing pages are extremely goal-oriented and differ greatly from a generic homepage where there’s often a lot of information bombarding users. According to Hubspot, nearly 44% of clicks for B2B organizations are directed to the business homepage instead of a dedicated landing page. This represents a huge loss of opportunity.

Benefits of a landing page strategy

Most enterprises that deploy a well-researched landing page strategy often see an increase in conversions, which directly impacts the number of high-quality inbound leads. In the context of a Google Adwords campaign, a landing page strategy should achieve the following:

  1. Achieve a higher AdWords Quality Score (in turn boosting your Ad Rank and your Search Impression Share, meaning your ads appear more often)
  2. Lower your cost-per-click
  3. Increase the conversion rate
  4. Lower your cost-per-acquisition
  5. Increase your revenue with the same ad spend, or reduce the ad spend to achieve the same number of conversions (leads, subscriptions, sales, etc.)

Dialekta’s case

Dialekta recently worked with a client (which will remain anonymous) that struggled to increase their conversion rate, which initially hovered around 2.7%. Once our team of experts launched a landing page, the company’s conversion rate immediately increased over 30 days to 4.70%.

If we look at the following table, we can see that a tiny incremental increase in the conversion rate (by 0.5%) can have a profound impact on both the cost per transaction and the revenue.

As you can see in our example, our effective landing page strategy did the following:

  • Reduced the cost per transaction from $37 to $21
  • Increased revenue from $135,000 to $235,000
  • ROI increased by 230%
  • ROAS increased by 200%

Another way to look at this major improvement is that Dialekta saved the client more than $20,000, which is a fraction of the price of a landing page. This was done while simultaneously increasing the revenue stream to achieve profitability.

Landing page A/B testing

A/B testing term is often thrown around in the digital marketing world. In the context of landing pages, A/B testing refers to multiple versions of a landing page. So if two users were to enter the same site at the same time, one might see a video while the other would see an infographic. These tactics help marketers experiment and maximize the effectiveness of a given campaign.

Often brands will test different versions over a few months to discover which landing page is the most effective and resonates with their target audience. For those just starting out, it can also be a great idea to play around with the copy to discover which drives the most conversions.

Back in 2007, Barack Obama’s team used A/B testing to raise money for the presidential campaign. By testing four different buttons and six different images, the team eventually founded a successful combination. The overall results were outstanding with an additional 2.8 million email sign-ups and a surplus of $60 million in donations. The image below ended up being the winning combination.

Data Collection

Another benefit of a landing page strategy is the data collection aspect. Your users are willingly providing your company with information each time they fill out a given form. In turn, you can use this data to refine your marketing strategies to create a more targeted approach to increase those conversions. With enough data on your audience, a media strategist can start to build detailed personas, which can support your paid media efforts.

You can also use a landing page to gather feedback and gain valuable insights on a product or service. For example, if you’re seeing an alarming number of customers leaving your site with items in their basket, you could retarget and redirect them to a specific landing page to inquire more information about the reasons they didn’t complete the transaction. Many e-commerce sites have used this method to discover there were issues with the payment method or their shipping costs.

Landing pages increase newsletter subscriptions

Brands are having to find new and innovative ways to reach their audience nowadays. A great way to retain readership and potential clients and promote your site’s content is via a newsletter, and the number one tool to increase your newsletter email list is by using a landing page! You’ll be able to reach prospective customers more effectively and promote your site’s content.

What are you waiting for?

In reality, landing pages provide marketers and organizations with a vast number of opportunities to collect data, reach their target audience, and create effective ad campaigns. If you’re thinking about implementing a landing page strategy and want to do this on your own, there are plenty of options to experiment with.

If we could give one piece of advice for DIY marketers, we strongly advise you to determine a plan of action and test certain variables over time. The important thing is to have a clear and organized strategy and dedicate an ample amount of time for continuous improvement. After all, a landing page strategy takes time but can yield tremendous results.

Amazon Advertising: The Key to Online Success

Did you know that Google and Facebook’s duopoly reaches nearly 75% of the total digital market ad share in Canada (60% in the US)? But in 2019, Amazon’s hegemony will challenge the competition, which is great news for both the industry and advertisers.

Why are brands flocking to Amazon’s advertising platform? Many retailers have discovered that Amazon outperforms the competition in terms of the following:

  • Return on ad spend (ROAS)
  • Cost per impression (CPM)
  • Reporting cadences
  • Campaign management
  • Attribution

Amazon has also excelled at understanding buyer practices and has created new ways in which digital marketers can reach their target audience. So today, we’re going to discuss how Amazon is a new way to accelerate advertising success online. 

It’s challenging search engines

Yes, you read this correctly, Amazon is directly challenging the likes of Google, Bing, and Yahoo. Consumers are now opting to do research on the e-commerce website because it’s transactional in nature and provides authentic product reviews. Interesting fact, According to the Wall Street Journal, “some 54% of people looking for a product now begin their search directly on Amazon,” demonstrating its growing popularity. 

Should you advertise on Amazon?

Our clients often ask us whether it’s worth having an advertising presence on Amazon. If you’re selling a tangible product that appeals to a specific audience or if your brand would benefit from targeting people buying a specific product sold on Amazon, the answer is (almost) an automatic yes! After all, there’s no harm in trying out the platform as well for a short period. 

Demystifying Amazon’s advertising services

Want to start advertising on Amazon? Let’s start by demystifying the different advertising services. Often, advertisers get confused with Amazon’s advertising services. At a macroscopic level, they offer both sponsored ads and display solutions. The former is designed to increase conversions (mostly sales), while the latter is costly and intended to increase brand awareness. 

Seems simple right? Well, it’s a little bit more complicated but we’re going to explain everything in detail so you can learn how to effectively advertise with Amazon. We’re also going to share a few tips our media strategists learned from their recent visit to Amazon’s Canadian headquarters in Toronto

Amazon has a massive ecosystem

Our team was shocked to discover the magnitude of both the strength and size of Amazon’s vast ecosystem when they visited the Toronto office. Over the last decade, there’s been a real push to innovate and disrupt (two things Dialekta loves to do) by entering new markets and launching new services. Just take a look at the infographic below to understand how they’ve differentiated themselves in relation to both the business-facing and consumer-facing aspects. 

amazon's ecosystem

Understanding the different types of ads

During the research process for this article, we noticed there was a lot of confusion online regarding Amazon’s different types of ads, so we created a table to explain things clearly. 

Keep in mind that you need to have a vendor or seller account to create any type of sponsored advertisements. In other words, you need to sell products on Amazon in order to buy sponsored ads. The opposite is true with Amazon’s demand-side platform (DSP), which we’ll discuss later on. 

Sponsored Products

Ads are individual listings and appear at the top, bottom or margin of a given page on Amazon’s website. They intend to increase conversions (mostly sales) and work your typical pay-per-click ads. Amazon also uses keyword targeting which advertisers can then bid on. 

Sponsored Brands

Formally known as “Headline Search Ads,” these are intended to promote a brand or a product portfolio. They typically appear in the form of a banner just above result listing and also operate on a pay-per-click basis.

Stores

While this isn’t a paid form of advertising, this option is essentially a dedicated landing page that promotes both your products and brand. It’s free for all vendors and sellers and Amazon offers several customizable templates to personalize your space.

Amazon DSP (demand-side platform)

The DSP is a powerful programmatic tool that’s in a category of its own. It’s completely different compared to Amazon’s other advertising offers, and anyone can use it – even if you’re not an Amazon seller or vendor or seller. 

The DSP allows advertisers to buy both video and display ads at scale, plus it provides access to segment data regarding Amazon users. In-turn, savvy strategists can then create personas using this segment data to understand the wants and needs to a given audience. The ads are visible on Amazon, its owned and operated properties, and a vast number of exterior networks thanks to Amazon’s relations with third-party publishers. 

In essence, the DSP provides a unique 360 advertising solution that harnesses Amazon’s data so your ads can receive maximum visibility to active buyers, based on advanced targeting criteria. To get started with the DSP, you’ll often need to contact an Amazon ad consultant or work with an experienced digital marketing agency. 

Amazon’s targeting possibilities with sponsored ads

One of the main advantages of Amazon’s sponsored advertising platform is its limitless and unique targeting capabilities. For example, a skilled strategist can create a pay-per-click campaign that targets users who’ve interacted with a specific product. They’re able to do this because each Amazon product is given a specific identification number called an ASIN, which provides advertisers with a precise targeting capability that can yield exponential results. 

Keywords are king for sponsored ads

The bulk of Amazon’s advertising services rely on keyword targeting and most individuals are totally lost when it comes to this subject. Typically, a media strategist will use several tools to gather relevant keywords that have high search volume and low competition. The strategist will then create a campaign and essentially set your ads to appear whenever a targeted user searches for a related term. Some of the free keyword tools to help you select and expand your keyword list out there are SonarKeyword Tool Dominator or SellerApp

Should all companies be using the DSP?

No. As a rule of thumb, companies should only be using the DSP if their product or service influences Amazon shoppers. Keep in mind that you’re essentially using this programmatic tool to access segment information about Amazon consumers. But there are always exceptions. If you’re running a parental website, it could make sense to target Amazon consumers who’ve recently purchased diapers in the past month. 

On the other hand, if you’re running a personal finance enterprise, the relation between your service and Amazon is not immediately clear. Therefore, it may not be wise to use the DSP in this situation. 

Final thoughts

According to various studies, more than 30% of retail marketers are shifting their ad spend from traditional digital media giants like Facebook and Google to Amazon. This clearly represents a major trend that deserves our attention. 

For those interested in advertising on Amazon, there’s clearly a lot of opportunities options at hand. Given the complexity of Amazon’s advertising platform, we highly suggest working with a digital media strategist (or an agency) to maximize your chances of success. With or without this addition, it’s also crucial to always work out a strategy beforehand and orient towards quantifiable and realistic goals. 

 

3 Critical Tips to Boost Your SEO Efforts in 2019

There’s no denying that SEO is a complex and ever-changing aspect of digital marketing. It involves a number of different factors ranging from content to the usability of a website. As a result, most major search engines regularly update their algorithms meaning SEO strategists often have to pivot and tailor their strategies. For example, Google implemented 3,234 updates to their algorithm in 2018 alone according to Moz, which equates to 9 changes per day on average. While most of these changes are typically minimal, there is occasionally a major update (such as the June 2019 Core Algorithm Update) that had a wide-ranging impact.
Despite these regular algorithmic changes, here are 3 effective and essential tips to bolster your SEO efforts in the long run and therefore reduce your dependency to buy keywords (SEM) on Google Adwords and Bing.

Tip #1 – Focus on high-quality and engaging content

While this tip might seem general and obvious, many organizations forget that content creation is the basis of a sustainable SEO strategy. Now how does one go about doing this? It’s not about simply churning out lengthy blog posts on a regular basis, but rather doing the proper research beforehand to identify the core of your business along with the needs of your audience.

After all, Google places an importance on adequately sourced and well-written content. The search engine giant also penalizes sites in SEO rankings that produce low-quality content that’s riddled with spelling mistakes and broken links.

So grab a pen and paper and write down five fundamental terms that come to mind to describe the core of your business activities. These terms will serve as the thematic pillars that’ll help you select pertinent keywords related to your business and audience.

To facilitate the keyword research, you can use a number of tools (free and paid) such as UbersuggestWordtrackerMoz Keyword Explorer or SEMrush. Below you’ll find a screenshot of an example of our keyword research method using the Keyword Magic Tool on SEMrush. Once you have these keywords, schedule a meeting with your SEO strategist to identify which keywords pertinent to your business’ needs. In most cases, the strategist will use a formula to compare the search volume with the competition in order to define the relevant keywords. You can then incorporate the keywords into your static content or future blog content, which will inevitably increase your visibility on major search engines over a period of time.

semrush - keyword magic tool

Tip #2 – Optimize for mobile devices

Switching gears and looking at the technical aspect of SEO, it’s crucial that your website is optimized for mobile devices. Why is this important? Nearly 25.5 million Canadians use either a smartphone or a tablet, equating to 70% of the entire population. This figure is expected to increase to 80% within the next year, meaning more individuals are using their phones to find answers to their questions.

Moreover, in many instances, Google’s robots will index the mobile version first instead of the desktop version. This phenomenon in SEO is referred to as mobile-first indexing, which demonstrates the importance of having a mobile-friendly website that’ll rank higher in search results. Consequently, sites that are not designed for mobile use are penalized in terms of search engine rankings.

To check if your site is mobile-friendly, there are a number of free tools out there, including one by Google Search Console. Give it a try and check if your site is mobile-friendly in a few seconds. Simply type in your website URL and it will generate a report stating whether your page is or isn’t mobile-friendly. 

As an example, let’s look at a brand that we all know and love – the SAQ – Quebec’s sole liquor distributor. In the image above, you can see the report (generated by the aforementioned tool) that the site is not mobile friendly. Google also generates a list of recommendations, which can be interpreted and implemented with the help of an SEO expert.

It’s important to note that there can be several reasons as to why Google does not consider a site to be mobile-friendly. That being said, this weakness can have a devastating impact on brands, manifesting in a drop in search engine visibility and affect the number of site visits that convert to sales.

If you discover your site is not mobile-friendly, it’s best to contact your SEO strategist to help you take immediate action by recommending a series of immediate actions. A specialist will be able to help identify cornerstone issues and work in tandem with a web developer to make your site compatible for mobile devices. 

google search console - mobile-friendly test page

Tip #3 – Remove Irrelevant Code

Many amateur webmasters fail to realize that irrelevant code directly and negatively impacts your SEO rankings. Why? It typically takes longer for Google’s bots to crawl the entire website if there’s excess code, which means it won’t be able to fully index your site and negatively impact your ranking. If you want to verify if your website is bogged down by excess code, you can use a free tool like FreeFormater or HTMLHint to check for the following:

  • Missing or unbalanced HTML tags
  • Missing HTML tags 
  • Unbalanced HTML tags
  • Duplicate IDs 
  • Invalid attributes
  • Stray characters 

Once you have the results, you can either pass this information on to your web developer or try and implement some of the changes on the backend yourself. This might be difficult for those who have never worked with code before, but there are an infinite amount of YouTube tutorials and guidelines available. For webmasters who use certain platforms like WixSquarespace or Weebly, this may be more challenging because it’s harder to modify the source code compared to a WordPress or custom CMS. 

laptop with a coding screen

Another great tip is to be on the lookout for an unbalanced code-to-content ratio by using a free “code to text ratio checker.” A higher ratio tends to be positive news, meaning your site is likely to rank well. On the other hand, if your ratio is unbalanced, you can use a tool like Minify Code to reduce bloated lines of code to aide with your SEO strategy. 

In essence, these 3 foundational tips will undoubtedly help your SEO efforts. As mentioned earlier,  just remember this is a long-term effort. If done correctly, you should see a direct impact on your search engine positions in regards to relevant keywords. You should also see an increase in quality traffic that can decrease your need to purchase media (SEM) via Google Adwords and Bing. If you have a particular subject you’d like our SEO team to discuss in an upcoming post, feel free to reach out to us

 

The Aftermath of Google’s Latest Algorithm Update

If you’re a webmaster or digital marketer, it’s crucial to note that Google updated its core algorithm late last week. This unprecedented change had a major impact – both positively and negatively – on a number of high-ranking websites.

How and why were these sites affected? And how can you observe the best SEO practices to rank higher on Google? We’re going to break everything down in this blog post.

Understanding the Algorithm

Before we take a deep dive into the specifics, let’s ensure we all understand the fundamental basics. Google is the number one search engine in the world and 40,000 searches are conducted every second, which equates to nearly 1.2 trillion queries per year.

Now search engines have changed drastically over the last decade, and members of the public expect concise and relevant answers to their questions. These demands have traditionally been reflected in Google’s algorithm updates, which ultimately aim to augment the user experience.

Historically, the search engine giant makes several hundred modifications to the algorithm per year, which creates minor impacts on the majority of websites. But occasionally, a core update is implemented, influencing a larger scope of websites.

The June 2019 Core Algorithm Update

This leads us to the change last week which was colloquially dubbed the “June 2019 Core Algorithm Update.” When it was initially rolled out on June 3rd, SEO experts saw little to no changes in ranking factors. Fast-forward 24 hours ahead and several sites were impacted by the update including the Daily Mail – one of Britain’s most popular tabloids.

But what’s the difference between a core update and the previous terms like Panda, Penguin, and Hummingbird? Well, the latter terms refer to algorithm updates that targeted specific issues. For example, the Panda algorithm was designed specifically to prioritize high-quality sites over those termed as “content farmers.” These were sites that duplicate large quantities of keywords and content to simply rank higher. The core update is different, as it’s a broad change that has a general impact rather than a targeted goal.

Filtering the Quality of Content

Why was the Daily Mail affected? While Google never provides any details following an algorithm update, a report by Search Engine Journal indicates this is related to the site’s content. For decades, the Daily Mail has relied heavily on sensationalist headlines to sell papers and drive traffic to the website.

Roger Montii, the author who produced the aforementioned report, believes the algorithm might have drastically reduced organic traffic due to the clickbait nature of the website. Therefore, Google might be trying to implement content filters, considering there’s a lot of misinformation and fake news spreading across the internet.

How Was the Daily Mail Impacted?

According to reports, the site lost nearly 50% of its daily search traffic, which is remarkable considering its popularity and online visibility. Jesus Mendez, the SEO Director for the media outlet, even wrote to the Google Search Console forum questioning why the site experienced such a steep decline in search traffic. Some media outlets have even reported the site lost 90% of its Google Discover traffic, which will undoubtedly have a profound impact on the Daily Mail’s profitability.

Elsewhere, reports indicate that other sites experienced a decline in discoverability, which includes NFL.com and Vimeo. We conducted our own research via SEMrush and can clearly see a drop in global SERP volatility around June 3rd, 2019 – the day the algorithm update was rolled out. For those who are unfamiliar with the term SERP, it stands for “search engine page result,” and it’s basically the page that appears on Google when you submit a query.

What Can You Do?

While we never know when Google is going to implement another algorithm update, it is possible to optimize your website to mitigate the hypothetical impact of a future change.

We recommend following the acronym E-A-T, which stands for “expertise, authoritativeness, and trustworthiness.” This concept is essentially based on Google’s guidelines for qualifying and quantifying content. Therefore, produce content that’s engaging, factual, and written concisely.

We also suggest focusing on the technical side, which plays a crucial role in determining your site’s “discoverability” on major search engines – especially Google. Pay close attention to certain aspects like site “crawlability,” internal link structure, and canonicalization to effectively improve organic search results. As a general rule of thumb, if a site has a strong technical foundation, it’s less likely to be negatively impacted by an algorithm update.

Are You Affected?

If you’re a Dialekta customer, your lead strategist will conduct a free site audit to determine if your site was affected by the latest update. They will contact you over the next few days to provide all essential information.

If you’re not a Dialekta customer, remain calm and follow these steps:

  1. Log onto Google Search Console and review the information under the performance tab. Check if the number of clicks and impressions has dropped significantly.
  2. Facilitate a domain overview using SEMrush. The graph should indicate if you’re site experienced a significant drop. Use also the Sensor function on the left hand side to look at global or categorical SERP volatility.
  3. Run a technical audit by using a software like Screaming Frog, which crawls your site to look for discrepancies like 404 errors and loading speed.
  4. Create an action plan for both the content and technical side, and remember to adhere to the E-A-T principal we mentioned before.

If you’re looking for more in-depth help in regards to your SEO strategy, or simply have questions or concerns, we’re always here to help. Contact us today so we can assess your situation and work to deliver positive results by utilizing our knowledge and expertise within this space.

Dialekta honoured among the prestigious Deloitte Fast 50™ and Fast 500™ rankings

Recognized as one of the most innovative digital marketing agencies in Canada, Dialekta is proud to be ranked in 14th position in Deloitte’s Canadian Technology Fast 50™ rankings and in 91st position in the North American Fast 500™ rankings.

The Technology Fast 50™ and Fast 500™ programs celebrate innovation, rapid revenue growth and entrepreneurial spirit in the technology, media and telecommunication sectors within Canada and North America respectively.

According to Yannick Manuri, Vice-President and Partner at Dialekta : “For many years, we have had this crazy dream of creating a digital marketing agency that enjoys a unique position in the market. In order to transform our clients’ marketing efforts into a true competitive advantage, we provide them with technological innovations that are now being recognized on a global scale. This obsession win innovation has enabled our clients to outdistance their competition, and in so doing, has contributed to the remarkable growth of Dialekta. Considering the success that we have seen, it is clear that we made the right decision”.

In its quest for innovation, Dialekta recently developed its Franchise Marketing Platform, a one-of-a-kind solution that allows for digital marketing campaigns from many thousands of franchisees to be centralized and simplified while providing them with full control over their investments and ensuring a unified brand image for the franchisor.

Dialekta at a glance :

  • Independent digital marketing agency
  • Founded in 2010, currently employing more than 40 people
  • Opened an office in Paris in 2018
  • Flagship product: Franchise Marketing Platform

About Dialekta

From its offices in Montréal, Dialekta has solidified its position as one of the largest digital marketing agencies in Canada, and has received some of the most prestigious awards in the industry. The agency is banking on its innovation and media creativity to strengthen its leadership position in the marketing sector across the country. Among its mandates, Dialekta provides consultation and accompaniment services to Vidéotron, Novipro, Croix Bleue Québec, Multi-Prêts Hypothèques, Point S, Techo-Bloc, Intact Insurance and Bell Media.

For more information :

Yannick Manuri, Vice-President, yannick@dialekta.com, 514-258-2154

Dialekta honoured at the prestigious Google Premier Partner Awards

Recognized as one of the most innovative digital marketing agency in Canada, Dialekta was honoured at the prestigious Google Premier Partner Awards event that was held in New York on October 25, 2018, garnering an Award in the Search Innovation category.

Google Premier Partner Awards reward innovation in digital marketing on a global scale in the following areas: research, mobile, video, outdoor advertising, shopping and growth of online companies.

Google recognized Dialekta’s innovation on a global scale through the creation of its Franchise Marketing Platform, a one-of-a-kind solution intended for franchise owners that allows them to centralize their digital marketing investments with a view to increasing revenues and market share.
 

According to Yannick Manuri, Vice-President and Partner at Dialekta : “Innovation has always been part of Dialekta’s DNA. This international recognition from such an important and influential partner as Google was unexpected, and it motivates us to pursue our efforts and reaffirm our commitment to exceeding our limitations”.

The Franchise Marketing Platform allows for digital marketing campaigns from many thousands of franchisees to be centralized and simplified while providing them with full control over their investments and ensuring a unified brand image for the franchisor.

Click here for more information concerning the Franchise Marketing Platform.

Dialekta listed among the prestigious Growth 500

Montréal (September 17, 2018) – Dialekta has built a reputation as one of Canada’s most innovative digital marketing agencies, and was recently listed in 9th place among the fastest-growing marketing and media companies in the country in the prestigious Growth 500 ranking, a celebration of entrepreneurial excellence that is overseen by Canadian Business and Maclean’s magazine!  

Taking into account all industries, Dialekta was also recognized as the 9th fastest-growing company in Montreal, and ranked 73rd in Canada as a whole.

“The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their stories serve as a primer for how to build a successful entrepreneurial business today,” says Deborah Aarts, Growth 500 program manager. “As we celebrate 30 years of the Canada’s Fastest-Growing Companies program, it’s encouraging to see that entrepreneurship is healthier than ever in this country.”

In operation for less than 8 years, Dialekta has proven that it can stand apart from the competition, and currently ranks among the top 100 fastest-growing companies in the country based on achievements and contribution to the Canadian economy. According to Cyril Chaib, President of Dialekta: “The key to our success is linked to our unique positioning and our focus on innovation. We take full advantage of technology and data to expand the limits of digital marketing. Our success also depends on working closely with our clients, who have demonstrated trust in us and a willingness to follow our lead through our most peculiar initiatives.”

Visit our website: www.dialekta.com

Follow us on Facebook: www.facebook.com/dialekta

About the Growth 500/ Canada’s Fastest-Growing Companies ranking

For 30 years, the Growth 500 has been Canada’s most respectable and influential ranking of entrepreneurial achievement. Ranking Canada’s Fastest-Growing Companies by five-year revenue growth, the Growth 500—formerly known as the PROFIT 500—profiles the country’s most successful growing businesses. The Growth 500 is produced by Canadian Business. Winners are profiled in a special Growth 500 print issue of Canadian Business (packaged with the October issue of Maclean’s magazine) and online at Growth500.ca and CanadianBusiness.com. For more information on the ranking, visit Growth500.ca.

About Canadian Business

Founded in 1928, Canadian Business is the longest-serving and most-trusted business publication in the country. It is the country’s premier media brand for executives and senior business leaders. It fuels the success of Canada’s business elite with a focus on the things that matter most: leadership, innovation, business strategy and management tactics. Learn more at CanadianBusiness.com.

About Dialekta

From its offices in Montréal, Dialekta has become one of the largest digital marketing agencies in Québec, and has received some of the highest honours in the industry. The agency is banking on its innovation and media creativity to strengthen its position as a leader in the marketing sector across Canada. Among its mandates, Dialekta provides consultation and accompaniment services to Vidéotron, Novipro, Blue Cross Québec, Multi-Prêts Mortgages, Point S, Techo-Bloc, Intact Insurance and Bell Media.

For information

Cyril Chaib, President

cyril@dialekta.com

514-903-9403

Dialekta sets its sights on Europe !

Dialekta, one of the most innovative digital marketing agencies in Québec, is turning its sights on the European market. Building on the explosive growth it has experienced in Québec, Dialekta is now seeking to expand the reach of its expertise and technology beyond its home borders.

Aymeric Freymond, Director of Strategy and Innovation for Dialekta, will launch the initiative in the fall of 2018 in Paris, France, the land of his ancestors. Aymeric joined Dialekta in 2013, at a time when there were only 4 employees. He has played a leading role in the creation of one of the largest independent agencies, which today employs more than 45 people who are passionate about digital marketing. Aymeric has won numerous awards recognizing innovation and media creativity, including Prix Média and Boomerang awards from Infopresse, a Media Innovation Award (MIA) and a Webby Award. He was also included among the Top 30 under 30 chosen by Infopresse, and received a Prix Relève en Média. He is the ideal person to ensure the success of Dialekta’s foray onto the international scene.

Dialekta has many reasons for seeking to develop the European market. For starters, the agency already provides services to prominent advertisers who have a strong presence on the European market. In addition, Dialekta is recruiting more and more digital marketing experts from France, and believes that its presence on European soil will act as an incubator for talents that will be attracted to the Montréal office.

The business model entails establishing Montréal as the hub for certain services that do not require local expertise, such as programmatic advertising or paid and organic search (SEO), and developing a dedicated in-house team that possesses the expertise required for an in‑depth understanding of the local market.

The agency is currently conducting serious discussions with European partners and advertisers, and is seeking to establish ties with Québec-based agencies that already have a presence in Europe. We would also like to invite companies that are seeking to strengthen their digital marketing strategies in the European, Canadian and American markets to contact us.

For more information:
Yannick Manuri, Vice-President, yannick@dialekta.com, 514-258-2154

New partner at Dialekta: Yannick Manuri

Photo de l'équipe Dialekta

The digital media agency Dialekta announces the arrival of Yannick Manuri as vice-president and partner.


“To support the growth of Dialekta, which now has 30 specialists, I was looking for a partner acclaimed for his expertise, integrity and entrepreneurship. Thanks to the arrival of Yannick, we are able to maintain our momentum that allows our customers to push the limits of digital marketing, ” says Cyril Chaib, president of Dialekta.

“After 10 years as president of my agency (Espresso Média) and founder of a job site specialized in the digital world (Espresso Jobs), I wanted to partner up with an agency at the height of my ambitions. Dialekta’s service offer literally took my breath away. I discovered a digital media agency with a unique positioning and groundbreaking solutions in the market. In addition to sharing my media vision of innovation and business performance, Dialekta has been able to build digital marketing products dedicated to companies with hundreds of business locations such as Vidéotron, Multi-Prêts and Point S. Dialekta is one of the fastest growing agencies in Quebec, I could not hope for a better place to fulfill my wildest dreams.”, says Yannick Manuri.

Yannick (ex-Espresso Media, Touché! PHD, Marketel) has more than 15 years of experience and has supervised over 300 projects. He has built his experience and reputation on major accounts such as Air Canada, Cirque du Soleil, Archambault, Provigo / Loblaws, Vidéotron and many provincial and federal accounts. Recognized for his strategic vision, his great interest in high-performing creativity and his thirst for knowledge, he has become a household name in digital marketing.

Dialekta has clients with major accounts such as Vidéotron, Novipro, Teo Taxi, Multi-Prêts Mortgages, Intact Insurance, Epiderma and Bell Media.

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