CONTEXT
Multi-Prêts Mortgages (MPM) is one of Canada’s largest mortgage brokerage firms. With over 3000 brokers and $22 billion in mortgage financing, this franchise business is at the forefront of its industry.
However, in recent years, continued expansion has led to added complexity with regards to their digital marketing landscape. Many brokers manage their own digital marketing independently, which creates a duplication of efforts with the head office, as well as competition against fellow franchisees.
In addition to the financial disadvantages, this creates an administrative challenge for the head office and results in a diluted brand image.
MPM offered its franchisees the opportunity to have their digital marketing initiatives managed via the head office, but soon realized it needed a technological solution to sustain and scale this service.