Laboratoire

 

The most famous Digital Ad format is going to disappear: Death to the Big Box, long live the “Flexible Size Ads”!

Since the beginning of digital advertising, publishers, advertisers and internet users have lived with Big Box, Leaderboards and other IAB standard units. These guidelines got more and more complex with the emergence of technologies allowing for “rich”,“expando” and mobile formats that were not optimized for…

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Franchise Marketing Platform: Stronger Together

This blog post was written with Franchisors’ CEOs and CMOs in mind. It is especially relevant for industries with a high Customer Lifetime Value and, usually, higher cost per acquisition (Industry example: Finance, Legal, Insurance…). It’s a known fact that a successful Franchise offers more…

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